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CARGOTEC CORPORATION, TRADE PRESS RELEASE 3 OCTOBER 2011 AT 11.30 A.M. (EEST)
Cargotec continues to implement its common visual identity by launching new product labeling for its market-leading brands Hiab, Kalmar and MacGregor. Before year-end 2011, all new Hiab and Kalmar products will have a Cargotec elephant logotype, a daughter brand's name and model designation labels. MacGregor product labeling with the new logotype has already started.
"We will start using our common elephant logo in all new products that we deliver to market. Today you can see our equipment for example in terminals, on ships and trucks all over the world, and only during last year, we delivered over 15 000 Hiab, Kalmar and MacGregor products to market. By using our elephant logo in products, we will get more brand visibility globally. The new labels signal quality and sustainability, as well as a strong united Cargotec," says Anne Westersund, Cargotec's Vice President, Communications and Marketing.
The Cargotec elephant stands for strength, long life, reliability, trust and lifting. It also has a strong connection to nature and sustainable actions. The logotype has a long history starting from year 1971, significant brand recognition and value.
According to Cargotec's branding strategy, its daughter brand Hiab is reinforced by transferring former on-road load handling brands Multilift, Moffett, Loglift and Jonsered into product names. These will be promoted as Hiab brands. This change will be carried out at the same time as the new product labeling.
Further information for the press:
Anne Westersund, Vice President Communications and Marketing, tel: + 358 20 777 4181
Cargotec improves the efficiency of cargo flows on land and at sea - wherever cargo is on the move. Cargotec's daughter brands, Hiab, Kalmar and MacGregor are recognised leaders in cargo and load handling solutions around the world. Cargotec's global network is positioned close to customers and offers extensive services that ensure the continuous, reliable and sustainable performance of equipment. Cargotec's sales totalled EUR 2.6 billion in 2010 and it employs approximately 11,000 people. Cargotec's class B shares are quoted on NASDAQ OMX Helsinki under symbol CGCBV. www.cargotec.com