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Our Vision & Mission

Our Vision

To be the number one partner in global on-road load handling, inspiring and shaping the industry.

Now is an exciting time for our business, and we are the pioneers who influence where it develops. We carry that responsibility by staying alert to what our customers, answering those needs, and earning trust as the number one partner.

Our pioneering spirit is more relevant today than at any time since our beginning. By being a solution provider, we find new ways to address our customers’ need to for efficiency and sustainability. We introduce electric cranes that perform like earlier ones but operate silently and without emissions, caring about people’s quality of life. We develop our services to guarantee peace of mind.

By supporting our customers with standard-setting new solutions, we inspire and shape the industry.

Our Mission

We keep everyday life moving by unlocking the full potential of load handling in our customers’ businesses.

We unlock load handling’s potential by developing intelligent services and connected solutions around the equipment, creating more value for our customers. This is how we give our customers the means to do their jobs more reliably, efficiently and safely. We make sure that deliveries to construction sites are made more precise and efficient. That waste and recycling trucks keep our living environments clean, and bakery trucks can deliver fresh bread for our breakfast. We keep everyday life moving, empowering progress.


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