Business environment

Hiab’s customers range from large national or regional companies to local and relatively small enterprises. They include transportation companies, municipalities and governments, fleet operators, single truck owners, rental companies and truck manufacturers.

The majority of Hiab’s customers are located in Europe, Middle East and Africa (EMEA). Customers’ business areas include construction, infrastructure, distribution, forestry, landscaping and agriculture, warehousing, waste and recycling, and defence.

Hiab’s business is characterised by a high number of individual, small orders. The lead time from order to delivery varies between two to four months.

Hiab’s business fluctuates based on truck sales and construction activity. Sentiments in the distribution, warehousing and forest businesses also affect Hiab. An increasing focus on health, safety and environmental issues among truck owners is expected to have a positive effect on Hiab’s business.

Residential houses, the associated roof constructions and other construction elements are increasingly built elsewhere and transported to their location. In mature markets, this creates a need for Hiab products, especially for high capacity equipment. In emerging markets, the trend involves a move away from small transportation packages. Larger elements and palletised goods are increasingly used, since they speed up the construction process and enable standardised load handling. The need to move larger elements is creating demand for the more advanced products that Hiab can offer.


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