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Loader Cranes
Loader Cranes
HIABEFFER
Forestry Cranes
Forestry Cranes
LOGLIFT
Recycling Cranes
Recycling Cranes
JONSERED
Truck Mounted Forklifts
Truck Mounted Forklifts
MOFFETT
Hooklifts & Skiploaders
Hooklifts & Skiploaders
MULTILIFT
Tail Lifts
Tail Lifts
ZEPRODELWALTCO

Meet Alexander Gelis

Recruitment | 7 july 2020 9 :9 AM

“Once your blood is black it is difficult not to love the brand and the company”

Meet Alexander Gelis, Hiab’s Vice President of North, Central and East Europe (NCE). Alexander started his career at Cargotec with MacGregor as a Spare Parts Engineer back in 2004. From there he moved on to work with production and material planning followed by a position of Head of Spare Parts and Technical Services. His career at Hiab, on the other hand, started in 2012:

“As I started I was involved in the first PMO (Project Management Office).Then I was in charge of importers and dealers in Middle East, Africa and Eastern Europe for HIAB under different management structures. Last year I was in charge of the sales and product management of Truck Mounted Forklifts. My current position is Vice President NCE . I have been blessed to get the opportunity to work in such different positions in this organization; from the hands on experience of installing equipment to services, production, production planning, sales, product management and marketing.”

Alexander is responsible for a large area with extensive business and therefore his work involves constant communication and follow ups with his colleagues in different countries. Typically, his work week consist of multiple online hangout meetings with different people and other times day to day work. His work also includes travel to customers and Hiab offices: “As a company Hiab has many departments, regions and business lines. Collaboration and good communication skills are essential and a must.”

However, this is not a problem for Alexander as he has spent most of his life abroad surrounded by different cultures and languages: “I have had the luxury to have influences from very mixed cultures, education and experiences. I was born in England, my father is from Turkey and my mother and her family are from England. Myself, I went to college in Istanbul and the University/Master studies in England. I’ve got to live in deprived cities, mega cities, and small villages. I have travelled all over the world, thanks to my father (being a captain) and my career.”

Alexander thinks that the best part of his job is simply to meet customers all over the world and to see Hiab’s products and services in action. He also underlines that at Hiab you really have a chance to influence your work and the business: “At Hiab, everybody can make a difference. This is a very dynamic company, where you get to make the changes and have a hands on influence in the company and direct interaction with the customers. On top of that we make cool products. Once your blood is black, as we say here at Hiab referring to our “black” cranes, it is difficult not to love the brand and the company”

“Myself, I try to be inspirational and go all in. It makes my job worthwhile everytime I see a Moffett behind a truck or a Hiab crane behind the cab, knowing that we really help others reach their full potential.”