Our business & strategy


Employee experience the key to unlocking the best customer experience

To deliver the best customer experience we start with creating the best possible employee experience. By empowering our employees we believe they can be more successful and impactful in their work and provide improved capability to create value for our customers.

This is how we support our customers in dealing with unpredictability and the pace of transformation. We help create the solutions whether it be equipment, digital or services so that they can serve their customers and keep everyday life moving.

There is always a deeper purpose to our actions: we provide connected solutions like HiConnect™ so that companies can gather insights and run their businesses more efficiently. HiVision™ attracts new crane operators as it makes forest crane operation more inclusive and lay the foundation for a successful future.

Our Mission

We keep everyday life moving by unlocking the full potential of load handling in our customers’ businesses.

We continuously develop equipment, intelligent services and connected solutions that create more value. This is how we empower customers to do their jobs with focus on safety, reliability and efficiency.

We make sure that deliveries to construction sites are made with high precision and efficiency, that waste and recycling trucks keep our environments clean, and bakery trucks can deliver fresh bread for our breakfast. We keep everyday life moving, empowering progress.

Our Vision

To be the number one partner in global on-road load handling, inspiring and shaping the industry.

Our pioneering spirit is more relevant today than ever. Being a solution provider, we continuously look for new ways to address our customers’ needs and create value.

We are at the forefront of developing load handling solutions in collaborations with our customers to earn the trust to be their number one partner.

In recent years we introduced electric cranes and electric MOFFETT truck mounted forklifts. They perform like combustion engine powered equipment, but operate silently and without emissions. Perfect for low emission zones and night-time working.

Our services and digital products are developed to offer peace of mind so our customers can focus on what they do best and deliver on their promises.

Our Values & People


The 3,800 people in the Hiab family are dedicated and talented, and make us who we are: a progressive and diverse international company with strong growth ambitions and attractive job opportunities.

Guiding us all are our values:

Reliability is our responsibility. We act on customer insights and build trust in our relationships. Customers and partners rely on us and the high quality provided by our equipment and solutions to make their living. It’s a responsibility we take very seriously.

Caring is about listening and understanding how we can contribute to a better everyday and future for customers and employees. We seek to understand our customers’ situations so well that we can anticipate their needs and develop solutions that reach beyond today’s challenges, enabling growth. We listen to our employees and their insights. We value their expertise and provide an environment in which they can develop and thrive.

Pioneering is in our DNA. We innovate what matters today to enable a better tomorrow. Our customers rely on our ability to develop new solutions, empowering progress. It is how we inspire and shape the industry.