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Hiab’s vision, mission and values are part of our business strategy and brand strategy. With these three we want to communicate our direction and what drives us.

Hiab’s vision is a world where load handling is not just lifting and moving.
Our vision is:
To unlock the full potential of load handling as a major contributor to industrial productivity.

Hiab’s mission is the road map for achieving our vision.
Our mission is:
To deliver load handling products that are reliable and efficient, so customers can run their businesses with sustainable profitability, pride and peace of mind.

Hiab values are the foundation of how we work and what we stand for:

- Genuine
- Caring
- Trustworthy
- Innovative

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